The Brand Show | Eco-luxury, customized care and sustainable practices redefine an industry

FOCUS: GREEN INNOVATION

Eco-luxury, customized care and sustainable practices redefine an industry

Laura McHolm's company turns moves into moving experiences for individuals as well as brands, including NBC Universal Studios, The Jim Henson Company and Soho House. As founder, chief executive officer and chief marketing officer of NorthStar Moving Corporation, Laura McHolm packs a punch as she packs up the lives of her diverse clientele. The first to offer eco-luxury moving services, NorthStar helps the average Joe, the occasional celebrity and even The Getty Museum conquer a move through premium service and a hint of panache.

Taking time out from an entrepreneurial conference in Las Vegas, McHolm joined The Brand Show to share:

How NorthStar created a niche market by catering to clients' needs.
The importance of internal culture and structure.
What "going green" means for brands and consumers.

After the show, join other industry experts on LinkedIn to offer your thoughts on the interview and the topic of green innovation.

QUOTE OF THE WEEK

“When everyone talks about the cost [of going green], I always think, ‘What's the cost of not going green?’”

-Laura McHolm