Companies like NorthStar and Suddath are starting Facebook pages, posting useful tips for people who are relocating. If nothing else, it’s a resource page for people who are considering your company, or people who have been referred to your company and want to learn more about you without talking to you first. 

WHAT IS SOCIAL MEDIA?
There’s all sorts of definitions, but the widest reaching is that it’s any online action that involves connecting with another person. Maybe you’ve found an interesting article about the moving industry, and you share it with your followers by sending a link to it in a ‘Tweet’. On your Facebook page, maybe you post a video tour of your community for people looking to move there. People who have ‘fanned’ your site can watch the video, and share it with people in their Facebook group. On Yelp, perhaps a customer has posted a negative review, and you respond.
All these are social media interactions. While most people think of Twitter and Facebook as the social media pillars, there are numerous sites such as LinkedIn, YouTube, message boards, Digg, and Tumblr to name just a few. And it’s changing how many businesses approach their marketing. “
I think all of marketing has really changed, to the better,” says Laura McHolm, co-founder of NorthStar Moving in Los Angeles, which is active on Twitter, Facebook, and YouTube. “Marketing used to be a monologue, you used to dictate your image to the public. Now it’s a dialogue.”

HOW TO DO IT
And your first job in crafting a social marketing strategy is determining who you want to be ‘social’ with. These could be present customers, potential clients, and past customers. “Think about the audience you want to reach,” said Dustin Luther, the founder of 4Realz.net, a social media strategy company.