Moving on up

Ram Katalan is proud that his company’s revenues are holding steady – a feat he has worked hard to achieve, while many of his colleagues in the moving and storage industry are suffering 20% declines…When he realized his business was weakening most among middle-income clients, he refocused on the high-end market, which is less susceptible to economic fluctuations. Katalan has added services that include pet sitters, professional organizers, and nannies – as well as a decoy truck for celebrity customers.