Going After the A-List: Businesses Pursue Celebrity Clients

NorthStar Moving Co. began getting celebrity clients soon after the Los Angeles-based company was founded 20 years ago, owner Laura McHolm says. It has done work for production companies, and that has helped bring it many clients in entertainment; Holm estimates 15 percent of NorthStar’s work comes from the industry. Celebrities hire NorthStar because it provides services for people who want their private lives to remain private, McHolm says.

Going After the A list - NY Times - Apr152015