Women Brand Leaders

Laura McHolm of NorthStar Moving Company On 5 Things You Need to Lead a Highly Successful Brand

What does it take to build and lead a successful brand as a woman? What strategies have worked? What lessons were learned the hard way? What are the most important elements that drive brand success — and how do women navigate leadership in this space? In this interview series we are talking to women who have played a major role in building, shaping, or leading a brand, to share their insights and stories. As a part of this series, I had the pleasure of interviewing Laura McHolm, Director of Marketing and Co-Founder of NorthStar Moving Company.